PH: Do you feel you've gotten a bigger response from the Women's March posters or the March for Our Lives posters? And, if one campaign was more successful/better received than another, do you think that had to do with how the posters were presented and promoted or with something else?
TM: The overwhelming reception of the posters we created for both marches matched the turnout for each. The public response to our Women’s March posters was bigger by virtue of the sheer scale and significance of the worldwide protest and movement. The platforms we used to present and promote our posters were tailored to the intended audience for each campaign. To seek out activists and sister march organizers for the Women’s March, we used Kickstarter, Slack, and Facebook groups. To reach students and teenagers we turned to Twitter, Instagram, Facebook event pages, and our own website. For us the question became: where do march organizers and demonstrators congregate online? How can we be where they are and spread the word about our posters organically?