Poster House: As a branding agency, what is ThoughtMatter's mission? What sets it apart from other branding organizations?
ThoughtMatter: We’re an agency that does what many others just plain don’t. While it’s true that there are plenty of people in other firms who have similar ideas, often they aren’t encouraged to express them. We’ve cultivated a culture where we put our skills to use by encouraging those ideas, bringing them to life and ultimately doing work we think is worth doing. What sets our mission apart from others is we want to work with brands with purpose because we are people with purpose. We like to think the public and marketplace recognize that point of view and value it.
PH: The company's first political posters were created for the Women's March last year and were financed via a Kickstarter campaign. How was that process different from the one used when creating the posters for the March for Our Lives?
TM: Our process for creating posters for the March For Our Lives was inherently different from the one for the Women’s March because the circumstances of each required a unique approach and response. The political climate and dialogue leading up to the Women’s March demanded us to be deliberate in how we got the posters out into the world. It wasn’t done on the fly. The March For Our Lives, on the other hand, was a collective, nationwide reaction to a shocking tragedy. We were driven by the need for a swift response, and the call-to-action was immediate. As soon as we learned about the shooting and the planned demonstrations on March 24, we set the wheels in motion, designed the posters, and made them available for free download within a week. Our response as a studio supported and aligned with the spirit of the march itself.