PH: The project covered so much of NYC. Was there a methodology to how you chose the phone kiosks and other ad spaces that you used? What was the scoping out process like?
AiAP: We wanted to hit every borough, and as many neighborhoods as possible. For one thing, it made us less predictable and maybe contributed to the posters lasting longer. But also, everyone deserves a respite from advertising, not just the hipsters near where we live or work. Sometimes, the placement was pretty random. But in many cases, we put more thought into what location would best fit the poster. Martha Cooper's poster, for example, was installed about 2 blocks form where she originally took that photo, almost 40 years ago.