Poster House: I'm really impressed and thrilled that you guys made it through an entire year of Art in Ad Places, taking over one corporate ad space per week and replacing it with actual art. How did you go about choosing the artists you wanted to participate in the project? Did anyone say no?
Art in Ad Places: We brainstormed a list of maybe 150 artists - no matter how unrealistic or whether we had any way to contact them - and then cut that list down so that it wasn't too weighted towards men, streets artists, or folks with no connection to NYC ... and started emailing people. Plenty of people didn't get back to us, and I can think of two who said no, but what was more surprising was hearing back from someone with whom we had no connection, like the Guerrilla Girls, and they were an enthusiastic yes. When we started putting up posters in January 2017, we had about 80% of the line-up confirmed, and we added the rest as the year went on.