Having survived WWII under German occupation in the tumultuous region of Alsace, Tomi knew more than enough about the horrors of war at a very young age. So, when the Vietnam War began, his reaction was that of pure anger - as he put it, he was "allergic" to war.
In a fit of rage, he produced in one evening some of the most brutal, honest, and shocking posters about the war that still have the power to move us to this day. While other posters of the period seem imbued with kitsch and cliché, his contain, as he called it, the visual "fist punch" needed to best grab the attention of the viewer.
Oddly enough, he learned this technique from the Nazi propaganda machine, as their posters were without a doubt the most compelling, visceral, and arresting of his childhood. Why not take the techniques of one of the most evil regimes in history and use it to his advantage to help take down a new war?