September 2, 2021–February 6, 2022
This exhibition explores the incredible impact Push Pin Studios had on the resurgence and evolution of American commercial illustration.
Founded by Seymour Chwast, Reynold Ruffins, and Edward Sorel—and soon joined by Milton Glaser—Push Pin served as a counterpoint to the slick ads being created on Madison Avenue and the rigid, grid-based designs popular in Europe. They were referential, drawing from troves of disparate and often forgotten tropes from past art movements and time periods, hurdling them into the new, playful visual language of the 1960s and beyond.
The studio also served as an incubator for a myriad of designers who would become legends in their field, from the aforementioned founders to the likes of Paul Davis, Barry Zaid, Richard Mantel, Paula Scher, James McMullan, John Alcorn, and many, many more.
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