JOB TITLE: Shop Director
REPORTS TO: Museum Director
SUPERVISES: Shop Manager, 4 Sales Associates
EMPLOYMENT CLASSIFICATION: Exempt
Job Summary/Overall Responsibility:
The Shop Director is responsible for maintaining the mission and vision of the Poster House Shop, the on-site museum shop for Poster House that is situated at the entrance of the Museum at 23rd street. In addition, the Shop Director is responsible for establishing and maintaining a business strategy, merchandising and product development, and leading the department. This position involves considerable decision-making authority and independent judgment and discretion. Ability to work independently and in a team setting is imperative, alongside established communication skills. The work week is variable and may include working some weekends and evening events.
The ethos of the Poster House Shop is based on good design and creative merchandising with a focus on authentic posters; Poster House branded products; books related to posters, design, graphic design, advertising, printmaking, and typography; as well as home products; jewelry; and accessories. This blend leads to a successful shop both revenue wise as well as educationally, and creates a thriving business within Poster House to support its exhibitions and programming development.
Poster House is the first and only museum in the United States dedicated to the global history and design of posters. The museum opened on 23rd Street in Manhattan in 2019.
Essential Functions of the Job – Essential functions may include, but not be limited to:
Maintain the vision for the Poster House Shop and ensure that it supports the mission of the Museum at all times;
Enhance the Museum visitor’s experience by stocking products that are consistent with Museum’s mission;
Grow and retain a returning clientele made up of museum members and the general public;
Refine operational procedures to maximize efficiency of the retail department through leadership and training;
Lead inter-department communication and collaboration for Shop projects;
Conduct regular performance reviews of Shop staff;
Maintain knowledge about the field of museum retailers, small businesses, individual creators;
Support Museum events and exhibitions by carrying product from presenters, facilitating book signings, and staffing the Shop during after-hours events
Product and Marketing:
Commission and develop Shop product with institutional branding and in conjunction with each exhibition;
Source and buy inventory for the Shop and ensure it is priced and presented according to the vision;
Maintain a fresh inventory through creative merchandising and active inventory control methods;
Evaluate sales information via LightSpeed POS system to determine if and when products should be repurchased;
Spearhead the inventory process several times a year and train staff to assist;
Evaluate the performance of the Shop’s eCommerce, implement changes to increase revenue, and refine the workflow;
Ensure that a marketing plan is in place for the Shop
Plan for sales and discounts during shopping seasons, design events in the city, Membership events, etc.
Ensure multiple price points are represented in the Shop.
Support and encourage the Shop staff through daily communication and leadership: positive, optimistic, clear, helpful, and productive;
Oversee the Shop Manager who in turn oversees 4 Sales Associates;
Provide professional development opportunities for all shop staff and information on opportunities to grow professionally within the museum;
Inform shop staff of revenue goals; train and incentivize them to achieve success as Sales Associate;
Emphasize and train for exceptional customer service and sales tactics.
Set and track revenue goals;
Create a multi year business plan, oversee its implementation, and evaluate its effectiveness;
Create and manage an annual budget for Board approval;
Maintain clear and orderly financial records; know all overhead, prices, margins of all goods and services;
Establish key performance indicators and report on: sales revenue, cost of goods, gross profit, margins, average items in cart, average sale, inventory turnover, conversion rate;
Work with the Finance Department to provide any information about inventory, consignment, sales for their monthly reconciliation process;
Participate in the annual audit process;
Generate ideas for increased sales and foot traffic;
Other responsibilities as assigned, from time to time;
Skills and Abilities:
Excellent understanding of the retail field in New York City and in the museum field;
Able to stay up-to-date and knowledgeable about Museum exhibitions and plans for exhibitions;
Practiced in for-profit accounting; understanding of non-profit accounting a benefit
An interest in posters and design;
Good work habits under pressure;
Familiarity with SKU systems, Lightspeed (or similar) POS system, QuickBooks, eCommerce platforms, Photoshop, customer databases, and similar digital platforms;
Fluent in G Suite
High energy level;
Strong interpersonal skills;
Excellent customer service;
Must be able to communicate clearly, effectively, articulately and politely.
Other Tasks and Responsibilities:
Attending staff meetings;
Providing status reports;
Keep abreast of and in some cases attending field-related expos, conferences, or demonstrations;
Visit markets, museums, shops, know trends and economic values;
Collaborate with artists, galleries, designers, brands to buy products and create custom Poster House products.
Experience and Training:
Retail and management experience required;
Experience as a retail director in a museum setting preferred.
Facility with QuickBooks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
The work week is variable and may include working some weekends and evening events;
Being on the Shop floor and in the Storeroom for long periods of time that requires both being stationary for up to 50% of the time, and also moving about inside the Storeroom and office throughout the day;
Frequently moving boxes with shop product weighing up to 50 pounds, and moving products around the shop for display in both drawers and wall shelving;
Ability to use computer keyboard and view computer monitor;
This role involves both on-site and remote work. Communication with colleagues and workflow is primarily managed through the Google Suite, Asana, Slack, and Airtable.
Please email your resume to Julia Knight, Museum Director Julia@posterhouse.org. No phone calls.
Join our mailing list