Lucian Bernhard & The Object Poster

July 26, 2021


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Poster House is thrilled to partner with design historian Steven Heller for an evening examining the iconic and impactful work of Lucian Bernhard.

Lucian Bernhard is the putative father of the modern advertising poster. He came to be best known for the Sachplakator object poster, a subset of the greater Plakatstil (poster style) genre. Unlike the Jewish, Vienna-based Julius Klinger, Bernhard left Germany before 1933 and became a more variegated commercial artist, producing type face families, children’s books, logos, and identity systems. This wide-ranging talk will examine Bernhard’s European and American accomplishments in the design field he helped to invent.

Steven Heller is the co-chair of SVA MFA Design / The Designer as Entrepreneur, and author or editor of 200 books on design, political art, and popular culture. He has written extensively about Weimar-era design. Heller is also the recipient of an NEA grant to study Lucian Bernhard’s life and work.
This virtual event will be hosted on Zoom with attendees cameras off. A recording of the event will be made available for all registered attendees. Closed Captioning will be provided. Questions about access? Please email Salvador Muñoz, Public Programs Manager, at
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